Back in 2009 I started a blog of the same name to share my thoughts on the state of technology. In keeping with my belief that today's technology is too complex, I focused on areas where I saw a need for improvement.
Much has changed since then. I joined and then left Apple, finished my University degree and gained employment in the ad industry. I also developed a stronger interest in video games and began to keep a closer eye on the industry itself. But most importantly (at least in the context of this site), I improved my ability to communicate effectively. It's quite possible all those university essays had something to do with that...
More recently, I felt a strong urge to share more of my thoughts on these various topics. As a result, I frequently found myself taking to Facebook and Twitter to do exactly that. Yet although the current crop of social media platforms can be great for quick thoughts and feelings, they aren't as conducive to more lengthy analysis
Having taken these factors into account, I decided it was time to start this blog back up. While the name will remain the same (it's got a certain ring to it, no?), I intend to cover a variety of subjects including but not limited to technology, advertising and gaming. My hope is that at a very minimum, you'll learn something you didn't know or perhaps gain a stronger understanding of a different perspective. Either way, you'll (hopefully!) be a better person for it. So check back regularly as I update the page and feel free to let me know what you think in the comments!
